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Micam - DB build on international success at MICAM'07
Published:  01 September, 2007

DB Shoes Ltd have been busy raising their profile internationally, and so far 2007 has seen them going places! This year saw the Northamptonshire-based company deciding to give their already successful UK brand 'easy b' greater international exposure, as DB's Chris Payne explains:

“We chose to visit Micam'07 in March, with its focus on Italian and other EU markets to further develop our 'easy b' brand, taking it further into Europe and elsewhere, whilst continuing to raise our profile with UK buyers visiting the Fair.”

“The 'easy b' brand, specialising in variable widths and depths with its modern range of colours and styles successfully stood out from the crowd at Micam and the fact that it is deliberately different from other mainstream comfort brands provoked a lot of interest.”

DB have also exhibited at the renowned WSA Show in Las Vegas for the past four years, which has been enormously successful for them, resulting in new distributorships in Australia, Canada, Hong Kong and Singapore.

With Micam providing a good international springboard for DB earlier this year, they are returning for a second time to the Fair in September, as Chris Payne comments: “I'm pleased to say Micam was a real success for us, we received enquiries and orders from countries as diverse as Sweden, Chile, Kuwait, Saudi Arabia and Russia! We hope to build on our success this time round!

Look forward to seeing you there…”

DB Shoes will be in Hall 10 stand B44 at Micam. For further information on 'easy b' or any other DB product, please contact DB Shoes on: 01933 359217, www.dbshoes.co.uk


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