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There is a plethora of children's shoe manufacturers out there all vying for position in their niche. Once in a while, amidst all the wannabe's a manufacturer emerges that would appear to have everything. Garvalin is no new kid on the block though, based in the traditional shoe making area of south-east Spain they have been refining their craft for 35 years.
There are four clear brands: Garvalin, the mainstream brand. Garval, a more adventurous range with a bolder design and strong colours. Biomecanics with emphasis on foot health employing a unique perforated insole and Agatha Ruiz De La Prada, a 'fashion' range for girls. The collections are beautifully made without compromise.
With strong identities, excellent design and finish it is hard to understand why the core labels of Garvalin and Biomecanics have only recently been represented in the Britain. Displaying keen marketing acumen Garvalin have employed one of the UK's leading footwear brand building agents to introduce these ranges to the UK market. Nick West previously of Ecco and Geox has already stamped his mark on the brands by immediately introducing a school shoe range that works. Whether the brands can achieve the long term status they desire depends upon the usual factor of reliability of administration. The key to success will be independent retailers who demand exemplary customer service from their suppliers.
Be warned, but don't be put off, Within the Biomechanics range there are several deep shoes; filling a much needed gap for many of your 'H+' fitting children and parents who insist that their child has 'special feet' and arrives with podiatrists' insoles of biblical proportions. We should also salute the brand for being one of the very few to acknowledge that there are plenty of children with size 41 feet these days. Calza el maketh el hombre!
Marilla Elliott-Morris
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