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World-renowned fashion design house Paul Smith is to work with leading logistics provider Geodis UK for European distribution of its luxury clothing, following an extensive ten-month trial. The renewed agreement will see Geodis providing a comprehensive end-to-end service for all Paul Smith products delivered into continental retail outlets and the designer’s own boutiques, via Geodis’ Eurofirst distribution product.
Under the agreement, goods are collected from Nottinghambased Paul Smith’s dispatch warehouses and conveyed to Geodis’ European hubs, to feed into domestic distribution networks for final delivery to outlets across France, Germany and other markets. Pat Wass, logistics manager for Paul Smith, cited Geodis’ robust security measures and the total visibility enabled by Eurofirst as the main reasons behind the decision.
“We have worked closely with Geodis for some time,” said Wass. “Their continued investment in security and systems, including full web-tracking and reporting, makes the Eurofirst product one that suits our needs perfectly. Through the company’s secure web portal, we always know where our goods are and when they will be delivered and can obtain proof of delivery online. The service provides everything that we, as a shipper of high value goods, require and the Geodis customer service team has developed a successful working partnership with our own logistics personnel.”
Jamie Cuthbert, managing director of Geodis UK, commented: “We are delighted to have the opportunity to extend our relationship with Paul Smith. As a company, we invest significant time and resources into ensuring we fully understand the solutions that our customers need and the functionality they expect us to deliver. This depth of knowledge enables us to provide a range of services that are tailored to the marketplace.”
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