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Outdoor lifestyle brand opens stand alone store
Published:  01 October, 2007

Following on from the success of their newly launched Apparel collection, outdoor lifestyle brand Merrell are pleased to announce the official opening of their first stand alone footwear and apparel store.

Opening on 12th September in Grenoble, France, this unique store will be Europe’s first Merrell exclusive stockist. The Merrell store will stock both the fashion focused and technical footwear for which the brand has become renowned, as well as the brand new apparel range newly launched for A/W 07.

Mike Lynskey of Merrell Europe says, “We are very excited to launch our first European flagship store in France this season. We have chosen Grenoble - the capital of the outdoors – for this joint venture and we are delighted to have secured an excellent, unique location that will embody our brand and provide an ideal showcase for our products and brand values. The store will provide a brand experience as well as a retail feast!”

The launch of the stand alone Merrell store in Grenoble will be attended and celebrated by the International team at Merrell as well as industry supporters of the brand.


  • Footwear Today - September 2008
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