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Comfort and Joy from Base London this winter with yet another perfectly formed package. A range which includes a refreshing mix of commercial and fashion led styling, provides the opportunity to create a sense of individuality to consumers, making tracks in the cold snap.
Fashion formals and comfy casuals provide warmth to the High Street this season, top quality leathers and hand stitched details highlight the meticulous attention to detail the brand is renowned for. As ever, Base London deliver, with no exception, a range which includes boots to tackle the harsh weather, formals to tackle the harsh party season and a casual collection that tackles the harsh recovery from the weather and the parties, therefore…Comfort and Joy.
The footwear collection is, as ever, strongly supported in-store with a POS package which means Base London stand proud in the crowd. A creative cocktail of graphic treatments to tube displays and an interactive Base London Advent Calendar brings a little Comfort and a lot of Joy to the consumer this season.
But that’s not all…Winter 2007 also sees Base London strengthen their Retail Support team with the addition of Kate Collins to serve the northern based accounts. Kate, together with Alison Bothwick (looking after the southern accounts), will provide retailers assistance with displays, installing the latest point of sale, as well as offering customers branding information and staff training sessions.
For further information please contact: Pete Winkworth at Base London
T: 020 8532 5421
E: pr@baselondon.co.uk
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