Brands Global, a subsidiary of Jacobson Group has bought the intellectual property rights for footwear and accessories brand Ravel. Jacobson Group plans to build on the Ravel brand’s middle market fashion presence but will re-position the brand slightly higher by initially offering a consolidated, trend led, ladies’ footwear collection.
The Ravel brand will operate from the Jacobson head office and will be supported by a specifically formulated team which will draw on Jacobson’s wealth of footwear sourcing and sales experience.
Commenting on the recent Jacobson Group purchase, Harvey Jacobson, managing director said, “Ravel is a welcome addition to the Jacobson portfolio as it will perfectly complement our other high profile brands which include Lotus, Gola and Frank Wright. We plan to build on Ravel’s existing strengths and colourful heritage and reinforce its fashion proposition through injecting a genuine point of difference.”
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