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Lotus to launch new e-commerce website
Published:  15 November, 2007

To ensure that Lotus continues to move with the times, a striking, innovative, ecommerce website will be launched next month. www.lotusshoes.co.uk has been developed to appeal to brand savvy consumers across the globe.

Every season lotusshoes.co.uk will be updated to feature a comprehensive catalogue of styles from each must have collection. The site will enable visitors to view every style in great detail, plus supporting information such as details relating to the type of upper fabric incorporated and the heel height will accompany every style.

Even though Lotus will offer the option for consumers to shop direct online, members of the public will continually be directed to their nearest Lotus stockist. This will be achieved by an extensive store locator database featured on the site. By entering a postcode consumers will instantly be supplied details of retailers in a 20 mile radius.

The easy to navigate website will also feature a brief insight into the incredible legacy of the brand and hot news will be posted on the site to keep retailers, avid followers of the brand and the press up to date with all the latest information relating to Lotus.


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