High Street chains Faith, Debenhams and Fat Face unveiled a new concept range of stores at the opening of the Princesshay shopping centre in Exeter last month.
Footwear retailer Faith chose the new centre to unveil its new fascia and storefit, which is deisgner to appeal to a slightly older and wealthier market. It features Faith's new brown and white colour scheme, interior graphics and windows showcasing key styles. Chairman Steve Cotter was pleased, as targets were smashed in the first week of trading.
Debenhams opened a 128,532sq foot store offering better lighting, spacious fitting rooms and a personal shoppping service plus new concessionaries including footwear retailer Dune and the childrens range of Ted Baker.
Two independent stores have also opened units in the centre, AH Moda and mini chain womens wear store Caroline Charles.
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