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Amsterdam, 21st of September 2007. Since its conception in 1989, G-Star has been known for its innovative and cutting edge style in the world of denim. Continuous experimentation and innovative product development has lead to a strong following worldwide. The rough, rudimentary and raw characteristics of the brand have become a strong and consistent brand signature. G-Star Raw. Just the product.
For the first time, G-Star selects an international design platform to present itself. At Tokyo Designer’s Week, G-Star will physically showcase its passion for product craftsmanship, among an international design oriented audience from different fields.
Entering the 75 m2 G-Star booth, exhibitors, press and visitors will step into an infotainment environment. The immediate visual impact generated by the in-house made glass pavilion symbolizes accessibility. It triggers the visitors’ curiosity and communicates openness. G-Star Raw is an accessible luxury brand.
The look and feel of the steel and wooden floor capture the driving design ideals of the brand: rough, stylish, pure, and functional. This clean uniformity allows for the objects and clothing to be showcased most effectively and in their purest form.
Handcrafted objects, waxed denim coats, the newest styles from the NY Raw Special edition and some SS08 collection highlights will make the fair visitor familiar with G-Star’s unique signature style.
Located at the Container Ground within the Design Association Area at Tokyo Designer’s Week 2007, the G-Star pavilion is open for public from Oct 30th – Nov 4th, daily from 10am till 9pm. All interior elements from booth design to furniture are made by G-Star’s Interior Design department - always with an extensive eye for detail.
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