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UK-based footwear and apparel brand Irregular Choice has just opened up its first flagship store in the US in New York City. The store is 1000sq feet and is full of eye candy - literally! The store has been decorated with cute manga and nursery rhyme paintings including gingerbread men, candy canes and flying cupcakes.
It’s precisely the fun, cute atmosphere you would expect from the company that brings you fun, inspiring footwear. At the shop you can find the Irregular Choice footwear mainline, brand exclusives including the Heatherette and Blythe collections, as well as the new Irregular Choice clothing line. The store is located at: 276 Lafayette Street, between Prince and Houston.
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