Lavertue, who was president of Wolverine World Wide’s Outdoor Group, was heralded as a visionary by executives, retailers and co-workers. He spent nearly 20 years as the force behind Merrell, which grew from a $1 million company to a $450 million powerhouse during that time. “He had an unbelievable drive for the brand, and it showed,” said Scott Sible, president of Merrell. “He took Merrell from nothing to a sizeable global business.”

Printer friendly version

Email this article to a friend