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The jenny by ara collection has acquired a more youthful and modern feel. Retailers hold a deep affection for the brand because it combines proven design with good value for money. This "love affair" looks set to become even more passionate with the beginning of the Autumn/Winter 07 season, which marks the dawn of a new era for jenny by ara in terms of meeting customer requirements in a more targeted manner.
ara Shoes has identified the needs of its potential customer segment and has channelled its professional expertise into creating a tailor-made portfolio. The new designs incorporate a number of styles – trendy with intricate details or sporty for day-to-day use. The emphasis is on good materials and fair prices. In order to communicate these modifications at the point of sale, the company has created a new logo for jenny by ara, underlining the innovation.
ara is the shoe of choice for active women with a zest for life. With this in mind, the collection introduces leathers of a higher quality as well as other premium-class features. Functional aspects and excellent fit play a pivotal role within this category. Attention to detail is considered equally important: embroidery, decorative stitching, buckles and appliqué work, and more. Even when it comes to special K widths, ara has succeeded in designing elegant, feminine models.
Both segments reveal clearly defined styling, incorporating more structure and a unique fashion statement.
See the new collections at GDS, Dusseldorf or contact Ashton Associates 01953 859900
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