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RIMIGI, the brand leader in the children's shoes sector, has been designing and producing shoes created to meet the specific needs of all children for the past thirty years, much to the satisfaction of parents and especially to its commercial partners.
Since 2001, PRIMIGI has been under the IMAC group, which ranks amongst the top 5 Italian shoe manufacturers, with sales of more than 110 million euros. PRIMIGI: children's shoes with Italian design and quality
Shoes that are nice to look at, comfortable to wear and constructed to promote the well-being of children of all ages, guaranteeing the utmost in terms of flexibility, lightness, breathability, durability and softness.
PRIMIGI, a true specialist in the field, is sensitive to the specific needs of every age, from babyhood to school age children, with its specific patents and SKY EFFECT SYSTEM insoles. It has obtained both TÜV and ISO 2001 certification (the only company to do so in the children's shoes sector).
Another PRIMIGI strength is the company's excellent price/quality ratio, which guarantees the absolute competitiveness of its products.
In addition to Italy, PRIMIGI is continually growing in FRANCE, GERMANY, HOLLAND, BELGIUM, DENMARK, THE UK, SPAIN, PORTUGAL, GREECE, THE UNITED STATES and RUSSIA.
It is viewed as the leading children's shoes brand and is sold in prestigious shops all over the world.
PRIMIGI and GORE-TEX®: new extraordinary products for the global market
The new PRIMIGI shoe collections made with GORE-TEX® and GORE-TEX®XCR® guarantee a special combination of total breathability and waterproof performance over the entire surface of the upper, keeping feet dry and, therefore, protected from getting either cold or overheated.
The PRIMIGI/GORE-TEX® lines play a strategically important role in the international development of PRIMIGI because they have been designed to satisfy the most varied and specific needs of international markets, including areas with a mild Mediterranean climate and the harsher climates of Northern Europe and North America, offering a high level of added value.
PRIMIGI SPORT. Shoes for the most extreme of sports: growing up
On the strength of its expertise, PRIMIGI is offering also athletic shoes designed specifically for children's feet with PRIMIGI SPORT Collection, a wide range of shoes that have been made for a specific use: the everyday physical activity of kids who are always on the move.
The PRIMIGI SPORT collection satisfies a specific consumer request: athletic shoes for boys and girls. Up until now consumers only had two choices: the so-called no-brand shoes, which are inexpensive but not very trustworthy, or brand name athletic shoes, which were created as a product for adults.
PRIMIGI SPORT shoes stand apart for the special attention they pay to fashion trends, and they are, at the same time, light, flexible, and comfortable with two pairs of interchangeable leather insoles. PRIMIGI SPORT is a world in motion that accompanies children during their free time, in the city or on their nature adventures. PRIMIGI SPORT shoes are definitely a sporty product, but produced by a company that understands children's needs and that has accompanied them for years during their growth. They are designed to offer comfort and freedom of movement and to also guarantee support for correct posture.Every model in the PRIMIGI SPORT line is light, flexible, and washable and comes with an anti-shock system in the heel. All of the shoes contain a removable insole and inside every box is a pair of replacement insoles in leather to ensure long-lasting freshness and hygiene.
Even the packaging of the PRIMIGI SPORT collection gets a makeover, now in a metallic silver that captures the feisty and sporty spirit of the product.
PRIMIGI GIRLS: A new entry dedicated to girls
Primigi presents in exclusive a new girls-only line, a world of glitter and sequins dedicated to girls between the ages of 5 and 9: PRIMIGI GIRLS.
In addition to its classic PRIMIGI and PRIMIGI SPORT collections, PRIMIGI is further increasing its offerings by satisfying the dreamy and fanciful needs of "PRIMIGI GIRLS" .
PRIMIGI GIRLS, which made its debut with the Spring/Summer 2008 collection, is a project that communicates a value that is very important to girls, the closeness of best friends, the tie that causes them to share every secret and every experience, a transparent sentiment in which girls recognize themselves.
PRIMIGI has decided to explore this world through the eyes of Pam and Gyl, two fashion conscious, inseparable, fun-loving best friends.
The PRIMIGI GIRLS line is differentiated with a new fuchsia logo, embellished with a star, which in turn encloses a small heart, the symbol of affection that ties together two best friends.
The shoes are sold inside a glittered box decorated with stars, the PRIMIGI GIRLS logo, and Pam and Gyl, the two stars of this new PRIMIGI adventure. Girls can use the box as a "secret case" for their favourite things.
With the purchase of PRIMIGI GIRLS shoes, girls can also learn about the story of Pam and Gyl. A folder contained in the box describes their passions and invites them to discover the PRIMIGI GIRLS world.
Every pair of shoes comes with a pendant in the shape of a star, which bears the PRIMIGI GIRLS logo. It can be detached and fastened anywhere to personalize, for example, a folder or a pencil case.
And upon the purchase of every pair of SPRING SUMMER '08 PRIMIGI GIRLS shoes, little consumers receive a free, fantastic pink clutch bag filled with surprises divided into two separate but identical kits: lipgloss holder rings, hairclips, puffy stickers ....... a small treasure to share with her best friend.
PRIMIGI GIRLS not only appeals to the tastes of girls, it is also a guarantee of quality for the most demanding parents. All of the shoes in the line, in fact, are extremely light and flexible, come with an anti-shock system in the heel, are washable and have a removable insole. Each package also contains a pair of replacement insoles in leather to ensure the utmost in hygiene.
A different Packaging for each gender
From size 18 up to size 29.
For younger children there are still the "animagic boxes", which can be transformed into 4 fantastic animals to be built with the paper materials and two-sided tape contained in the box. This boxes are designed specifically to give a chance to children and parents to spend half an hour playing and staying togheter, enjoying their time with a simple game.
Building enthusiastically on the ingenious simplicity of the "Animagic Boxes", PRIMIGI has now come up with an appealing concept for the new "kid-sized" PRIMIGI shops.
From size 30 up to size 40
For older children Primigi is offering a completely renewed box: in fact the image of a frame of the last TV advertising campaign "PRIMIGI. An Extraordinary Adventure", filmed in South Africa, is printed on the cover. Uncontaminated nature, intense light and a fantastic rainbow frame a group of children who run around in freedom.
The base of the box is orange like the colour of earth.
Leader of advertising investments and an innovative website
PRIMIGI recognises the importance of investments in communication and advertising. In fact, it is already the leader of investments in the children's shoe sector in almost every Country where its products are sold .
And as a leader, PRIMIGI naturally has a presence on the Internet with an interactive website regarding the themes of growing up. In addition to the latest information on the company's collections, http://www.primigi.com/ offers practical information and advice on the correct development of children's feet.
For more information please contact Terry McIntosh on 0044 1522 811264 or terry.mcintosh@lineone.net or visit http://www.primigi.com/
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