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Jaybill Wholesale will be exhibiting once again at Moda this February and Conrad Dempsey, Sales Director, emphasised the importance of providing a well rounded product offer, excellent customer care and after sales support and believe these are the essential ingredients for success in the wholesale environment.
Jaybill are in a strong position as they have understood the advantages in investing in their top performing brands to guarantee they are continually improving. One of the best selling brands in their portfolio, Dr Keller, has been providing specialised comfort footwear for over a decade and has a large loyal fan base throughout the UK. At the beginning of 2008 Jaybill can reflect on another successful year for Dr Keller, in particular the launch of the Dr Keller EE fit lines, a popular addition with the trade and consumers alike. This gives the brand access to a larger segment of the UK comfort footwear market and it is due to this ability to look forward and improve on what has gone before that the Dr Keller brand has continued to be successful.
For those of you who are still unaware of the Dr Keller brand it offers lace-up, easy fasten velcro and slip-on options, in order to cater for all segments of the comfort footwear market. The footwear features padded ankle and tongue support, lightweight durable soles and a soft upper for comfort and flexibility. The shoes are also rigorously tested in Jaybill's purpose built SATRA fit test centre to ensure correct fit and ultimately peace of mind for the wearer. The coming year, we are told, will see a lot of focus upon the brand as Dr Keller continues to provide the most comfortable shoes for their customers' lifestyles and needs.
If you browse Jaybill's ‘fresh' Spring Summer 2008 catalogue you will see there have also been improvements to other brands in their portfolio including The Leather Collection, Platino, Princess Stardust, Dinosaur Hunters and Rockstorm to name a few. Conrad believes this year could be a big year for the company with further improvements expected that he is optimistic will enhance the brands well established reputations and meet the ever changing demands of the footwear market.
Pick up your copy of the Spring Summer catalogue from Jaybill by visiting stand FA7/FB6 at Moda this month.
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