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Romika is enjoying a growing reputation for desirable casual footwear that effortlessly combines a fashion element with comfort and quality.
This season's range of clogs, shoes and boots for women incorporates eye catching details, interesting materials, varied colours and creative styling resulting in a highly stylish and appealing collection.
Romika as a brand has experienced exceptional growth worldwide and is one of the fastest growing casual brands of 2007. This unprecedented growth is attributed to advancements in the range including innovative design, the incorporation of technical attributes such as the material Amaretta, which is guaranteed waterproof and machine washable at 30°, alongside an improved comfort solution including removable footbeds and PU soles.
Established in the 1920s and bought by Josef-Seibel-Group in 1995, the Romika brand has continued to diversify its product offering in line with consumer trends, resulting in an exceptional ability to successfully merge fashion and comfort. The most advanced technology and exceptionally strict quality controls are combined to produce the ultimate in comfortable, durable shoes.
Martin Ingram, managing director of Josef Seibel UK says "Innovation is in vain if it is not related to consumer demands. Romika has examined the market and gained extensive insight into its customers and their footwear requirements and has developed the ranges accordingly. In addition to creating the right product we have embarked on an extensive distribution drive and are expanding further into excellent quality independents, multiples and department stores."
In autumn 2008 the Romika range is once again pushing the boundaries of comfort, style and practicality to offer unique and desirable footwear. Continued investment in units, lasts and designs provide a great opportunity for retailers to offer a real point of difference to the competition.
Romika will be exhibiting at Moda Footwear, Birmingham hall 19, stand FK8 and GDS, Dusseldorf hall 12, stand D35.
For information on the full range of Romika products, call 01603 307860 or email enquiries@romika.co.uk
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