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Pure increases new footwear brands by 65%
Published:  20 February, 2008

Pure, showing 10-12 February 2008 at Olympia London has increased its line-up, now showing more than 800 womenswear, footwear and accessory collections. The increase reflects the growth of the show and the launch of the additional Pure Footwear section. 

With over 125 footwear brands on show, Pure has seen a 50% increase compared to August 2007, and an impressive 65% more new footwear brands on show.

Stepping up its offer, Pure introduces a new fresh section dedicated to top footwear brands. Newcomers joining this February include; Rocket Dog the globally recognised footwear brand, offering an injection of fresh footwear styles for girls; Feud London's footwear is both inventive and unique, buyers will be spoilt for choice as every shoe oozes stylish flair; Terra Plana is an award winning footwear brand that makes a variety of innovative products with different sustainable concepts: 21c artisan, recycled and barefoot; FullCircle Shoes with an Autumn/Winter range that will be just as fierce as the Summer collection - colour, details and shape cleverly mingle to create bold winter styles; Showcasing for the first time at Pure Ravel will preview an exuberant collection of fashion inspired footwear; Fresh from the US, Blowfish Malibu's quirky yet cool LA surf styles for all ages are set to make a splash as the new must-have footwear range.  Debuting at Pure in February are the incredible brands; N.D.C Made by Hand, Firetrap, United Nude, Snowjoggers, Audley, Land Rover, EMU Ridge, Yves Desfarge and many more.

Returning footwear brands to show their new creative designs include; Art presenting key urban geometric forms throughout the Autumn/Winter

2008-09 collection, with varied colours and soft leathers providing great comfort and style; cult shoe designer Terry de Havilland's latest collection of fusion of classic styles with edgy, groundbreaking designs for which he is known and adored. Among the classics are many fresh, brand-new designs. Strutt Couture is delivering a lifestyle choice enjoyed by fashionistas, celebrities and the style conscious, who demand cutting edge design and uncompromising luxury. Harmanli, the authentic fashion label, is creating highly refined and prestigious goods reflecting to the innovative image of the brand. Fly London presents shoes worth fighting for, designed to meet the needs of youth, fashion, comfort and style. The Autumn/Winter 2008-09 collection unveils more unique and uncompromising design, keeping FLY at the cutting edge of fashion. Salvador Sapena returns with their romantic, feminine and contemporary shoes. Neosens, c.doux, Manas Design, Manas Lea Foscati, PERtu, Birkenstock, Bourne, Lisa Kay, Manas Design, Unisa, Celia Marco, French Sole and Thierry Rabotin are also returning to unveil their latest cutting-edge luxury footwear designs.

To view the Pure brand gallery, gain more information and to pre-register for free entry, buyers can go to http://www.purewomenswear.co.uk/

Buyer Contact:
Athena Louca
T: +44 (0) 20 7728 3926 
E: athena.louca@emap.com

Exhibitor contact:
Lucie Barber
T: +44 (0) 20 7728 3512
E: pure.enquiries@emap.com


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