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GDS will be sharpening its profile as an international information and order platform. This season sees three new additions to the show, including Prime Square, Concept 10 and Kidwalk. These three areas will ease orientation for international trade buyers at the exhibition grounds and allow exhibitors to focus on their specific target markets.
At Prime Square, representing value & tradition , exhibitors of high-quality brands will present classic, elegant shoe fashion for the most discerning of tastes in Hall 9. Concept 10 offers a new Service Area with integrated bar as part of the International Selection in Hall 10. In the kidwalk area of Hall 10 presentations will be fresh and colourful as this new marketplace revolves entirely around children’s shoe lines.
Kuhba Libre: Design Attack in a Fresh Alpine Style
The 6th edition of Design Attack at GDS/GLS blends the Alpine landscape with a trendy cocktail staging in Hall 13 under the ‘Kuhba Libre’ motto.
120 Design Attack exhibitors will be presenting new and original trends in street fashion. Alongside shoes and bags it is particularly urban wear, lingerie and jewellery as well as other accessories and lifestyle products that will be shown.
Design Attack has successfully established itself within the Young Fashion segment as a section in its own right. Exhibitors have already registered from Great Britain, Germany, Italy, Luxembourg, the Netherlands, Sweden, Switzerland, Spain and Portugal with labels like Airwalk, AppePazza, Beast, Ben-Simon, Bicolli, erstIch, Fogg, Grinders Grandstand, Gundi Blind, Heartwear, Jacatao, Jiboia, Karin van Noort, Komodo, Keds, Lola Cruz, Losgelöst, Monta, Naketano, null:zwo:elf, Seasurfer, Red Wing, Rocket Dog, Sperry Top-Sider, Seasurfer, Uad Medani, verfilzt & zugenäht, Wolpertinger, Yuta Pasch, Zippo Bags and many more.
"As an information and communication platform Design Attack offers international trade visitors many new impulses for their young trendy ranges. For up-and-coming young designers this area is an ideal presentation platform enabling them to forge important business contacts," said Kirstin Deutelmoser, Project Manager at GDS.
The trade fair stands will be styled as mountain huts with a black and white cowhide serving as the catwalk for the off-beat Kuhba Libre shows will be an ice rink surrounded by illuminated blocks of ice. Both models and ice skaters will parade in the spotlight and a Bavarian band will provide a great musical atmosphere at this event area during Happy Hours.
On the Saturday of the fair the big party event in Hall 2 will pick up on the main idea behind the Kuhba Libre concept. DJ sounds from Jiri Katter and his team will invite guests to celebrate and relax in the bars and chill-out zones.
White Cubes
The "white cubes - contemporary design area" launched with such success at the GDS September 2006 show will continue for the 103rd GDS shoe fair, running from March 9th – 11th, 2007. Already 3,200sq m has been booked, (an increase over September 06 - 2,700sq m) with around 100 brands showing. It will include such high-class labels as Hugo Boss, Goffredo Fantini and Robert Clergerie.
Bikkembergs, CeFouShoo, DKNY, Ed Hardy Shoes, Etro, GUESS, Graffiti, Marc by Marc Jacobs, Strenesse, Stuart Weitzmann Vialis and more will also feature in White Cubes.
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