The event, set to take place on 21st June 2008, will see teams from the sector face the challenge of the great outdoors in the stunning Lake District, whilst raising much needed funds for CARE. Aimed at testing participants' physical and mental boundaries, the Adventure Challenge will see teams taking on a tough mountain biking challenge, followed by a canoe relay on beautiful Coniston Water and finishing with the ascent of the famous Old Man of Coniston - with the goal of completing the entire challenge in under 12 hours!

The Adventure Challenge is designed to offer participants an innovative way of testing themselves personally, as well as providing a refreshing and imaginative form of team building amongst colleagues. Says CARE Challenge Events Manager Neil Munro, "This event offers excellent networking opportunities within the industry, as well as being a great way of creating camaraderie within teams. Past events have proved extremely successful and we've had fantastic feedback from those who took part. Team members have the opportunity to train, fundraise and complete the challenge together, and afterwards they gain an enormous sense of achievement- not least because the funds raised by the event will go to support CARE's essential projects overseas."

CARE International is one of the world's top three aid and development agencies, fighting poverty and injustice in over 60 countries around the world and helping 55 million people each year to find routes out of poverty. Projects range from emergency relief and primary health care to promoting sustainable agriculture, developing savings loans schemes and many other programmes which promote long-lasting change for the better.

Neil has high hopes for the event. "The Prima Solutions Adventure Challenge is one of the most fun challenges in our series of 13 fundraising events. Team numbers and participation have increased each year, with last years' fundraising total topping £60,000! We're confident we can do even better this year, especially because we now have Footwear Today's support as media partner - so we urge teams to get signed up while there are places available!"

CARE's Challenge team offer specialist advice on training and fundraising, and will be with teams every step of the way. The final challenge of the event will be summoning enough energy for the post-event reception where teams can toast the top fundraisers and celebrate a huge achievement!

If you work in the Fashion retail, wholesale or manufacturing sectors and are interested in taking part in the Prima Solutions Adventure Challenge, visit the CARE Challenge website. If you and your colleagues have what it takes, sign up your team, or register as a Sole Mate to find like-minded people to build your own team with, or join an existing one.

Visit www.carechallenge.org.uk/primasolutions or call the CARE team on 02079349470.

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