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Even more people are walking their way to a better body with MBTs since their introduction into the UK market only 5 years ago. MBT has already become a phenomenon, changing people's lives all across the world.
Wearing MBTs has tremendously positive effects on posture and physique, based on the simple theory that our bodies were not designed to walk on flat hard surfaces. MBTs cleverly recreate the effects of walking barefoot on uneven ground via a patented Masai Sensor and a sole that produces a dynamic rolling walking action.
They tone thighs, stomach, buttocks, and help to prevent varicose veins and diminish signs of cellulite through increased skin-boosting circulation. MBTs improve posture and have been proven to reduce damaging shock forces to the joints, thus protecting and preventing a whole host of degenerative muscular and skeletal problems.
2008: BUILDING ON LAST YEAR'S SUCCESS
2007 has seen dramatic changes for the MBT brand both worldwide and here in the UK.
Distribution has not only increased by a further 160 stores to over 340 but now more than ever we are seeing an ever increasing demand from specialist outlets like Scholl and Shuropody, brown shoe stores like Hoads and
Sole Solution and department stores like Harrods, Harvey Nichols and John Lewis.
We also welcome a huge international investment from Berkshire Partners - a US based private equity firm. Their independent research and development teams found MBT to be one of the premier consumer growth companies in the world. Patent protected, MBT is the first and only footwear that positively affects the whole body and as such has established a new category worldwide.
This extra investment will be used to generate more innovation in product design: new styles and new technologies; in research: further development of MBT Academy International, working with leading sports teams and industry personalities pioneering research and gathering case studies on the functionality of MBTs and finally in marketing: the appointment of a Global Advertising Agency.
NEW COLLECTION: ADVANCED TECHNOLOGY, COMFORT AND STYLE
2008 sees the launch of our seasonal range with fresh and exciting designs that suit all weathers; dry and cool technologies for the summer and water repellents for the winter all based around our new partner GORE-TEX®.
GORE-TEX® MBTs are all the way through waterproof and this includes a waterproof Masai Sensor - the latest development in the product technology.
With newly designed products in all three core ranges - casual, sport and profession - both consumers and retailers will be able to find their perfect fit.
Walk you way to a better body with designs that look equally great with jeans as they do with a skirt, actually with whatever you decide to wear!
Visit http://www.swissmasai.co.uk/ or call UK Sales on 077 9152 0929 for more information.
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