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Padders are not perceived as a ‘fashion brand' but acknowledge that their comfort customer is getting younger in attitude, while the more fashion conscious consumer would like a shoe that not only looks good but feels good too.
With autumn/winter 08 trends showing a move towards interesting surface details such as pleating, wrinkles and ruffles - Crystal and Cool from Padders are a fresh, younger spin on their best selling City Mocs range.
Warm and cosy Nordic themes are also still strong and their interpretation of this, is a water repellent, fur collared, suede boot from their puddlducTM range.
Debby Cooper, Design Manager, who joined Padders in January this year says, ‘Padders are a great example of a company who are evolving. While maintaining our core products I will be taking on-board the younger outlook of our customers and the challenge will be, to create designs with a more fashionable edge, whilst retaining the important comfort features.'
To see these styles and the rest of the autumn/winter 08 ranges call Mike Rowe, Sales Director, Padders, 01536 534976
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