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The 1990's – A decade which gave us The Spice Girls, Friends TV show, and our first Harry Potter novel. Dolly the sheep was cloned and Mad Cow Disease spread throughout our countryside.
• The Labour Party re-brands as New Labour and Tony Blair at 43, becomes the youngest Prime minister since Lord Liverpool in 1812.
• The Premier league launched; Three Lions rang out on our terraces and in our bars.
• Lad’s culture found its voice through magazines such as FHM and Loaded.
• Music in Britain became great once again and drew comparisons to the swinging sixties.
• A rich vein of creative talent came to the fore in the shape of bands such as The Verve, Suede, Blur, Oasis, Pulp, and Ocean Colour Scene, to name just a few.
• Britpop was born and became a buzzword of the 90’s.
• Fashion took its place alongside Football and Music in the heart of 1990’s man. David Beckham and football’s new millionaire celebrities signalled a new era for men; they no longer required encouragement or an invitation to look good. This provided a greater freedom for men to experiment with grooming products, hairstyles, clothes and ultimately what they put on their feet.
• The details made the man; Footwear was no longer just an afterthought.
Over the past decade, Ikon has established a niche for contemporary men’s fashion footwear. A focused team blends professionalism with a personal touch and offers retailers a most refreshing change. Inspired by British music and fashion of the 60’s through to the modern day, Ikon has developed its own unique mix of dapper and smart formal footwear along with a commercial mix of casual and summer wear.
• 2002 December - IKON relocates into a brand new head office and warehouse facility, allowing greater flexibility and operational control for product development, sales and distribution.
• 2004 IKON launches i2 Brand – a younger diffusion line of IKON mainline products. Now available to see at www.i2footwear.co.uk
• 2005 IKON products are available to buy on line. Ikon works closely with Brit rockers the Kaiser Chiefs and collaborates to create "The Employment" Vespa, which makes front cover of Scootering magazine.
• 2006 IKON launches the Original Ikon Collection – a fantastic mix of classic and retro footwear with a modern twist, inspired by music genres past and present.
• 2007 IKON launches new look website and looks forward to celebrating its 10th Anniversary and the release of its first compilation cd.
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