With over 21 years of industry experience in sales and product development, Cooper has worked for numerous brands including Adidas UK, Ascot, Patrick UK and Dunlop / Slazenger International his previous position was for outdoor brand Regatta where he worked as UK Regional Sales Manager Cooper: "HI-TEC is a well-established brand with over 30 years of footwear experience and industry knowledge. Having worked in the Sporting Goods industry for many years I have always admired Hi-Tec's consistent performance and continued growth in categories such as Outdoor, Golf and Indoor Court. I am delighted to be joining such a highly motivated team at such an exciting time in the brand's development."

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