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Walking on air", the core brand, is now also stamping its mark on the new showrooms in Munich and Pirmasens.
Up to now the company philosophy has been well reflected in the advertising materials of CAPRICE with cloud symbols, symbolising walking on air - as if they were floating over the patented shoes "OnAir", "Antishokk" and "Superflexibel", recently complemented with "RollTec".
The implementation of this philosophy into salesrooms was therefore only a question of time and it will now be expanded to all European SOCs in the course of the next two seasons.
Supported by the typical white/blue colour scheme and a material mix of stainless steel, aluminium, polished acrylic, leather, glass as well as coated and laminated plastic, the cloud and butterfly icons can be seen in three dimensions. This primarily indirect, anti-glare lighting transforms the room - and above all the product presentation - into an impressive experience. This is supported by the integrated multimedia technology, the centrallypositioned flat-screen with surround- sound, which is ideally suited for the presentation of CAPRICE image and collection films.
With this showroom concept, the brand value of CAPRICE gets a persuasive and impressive threedimensional and multimedia interpretation.
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