Moving in a new direction and away from Lotus's traditional product offering, DAWGS ultra comfort branded footwear has been adopted for the season. These ultra soft, super lightweight foam shoes are extremely popular, not only are they right on trend but they boast many benefits to the wearer. The design of DAWGS shoes follow the line of the foot to give arch support, whilst the ultra thick sole not only reduces heel shock, but it ensures that they are slip resistant. Plus with a massaging footbed the wearer is guaranteed comfort.

Not only are style conscious individuals snapping up this essential shoe for the season, but DAWGS are also the choice of footwear for workers within the health, retail, culinary and other similar industries, as these non marking, easy to clean shoes have antibacterial properties and are odour resistant.

DAWGS will be available in children's, ladies' and men's sizes across a selection of wearable styles that capture creative sole unit designs, funky uppers, especially across many of the children's options with styles featuring camouflage designs and floral prints, plus the striking colour palette applied is made up of eye catching brights together with core tones.

Wearers can also add further interest to their DAWGS with a selection of novelty enamel tags - DAWG Tags, which are a simple, fun and versatile way of personalising footwear!!

To support the launch of DAWGS, Lotus is offering the next 100 customers who purchase a minimum of 120 pairs an impressive branded shoe stand. Plus, Lotus will also give these retailers complimentary DAWGS for their team. A maximum of eight complimentary pairs of DAWGS shoes will be supplied. Retailers interested in enhancing their in stock ranges with what is set to be a strong look for the season, should contact Lotus on 01604 593600 for further information on the new DAWGS collection.

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