Leading international outdoor and lifestyle footwear brand Teva has announced a prestigious new sponsorship deal with the 2008 Nissan UCI Mountain Bike World Cup.
Teva has signed an exclusive deal as the sole footwear brand sponsoring the world renowned event, taking the title of "Presenting Partner, Nissan UCI Mountain World Cup, Fort William".
The Nissan UCI Mountain Bike World Cup takes place in Fort William in the Scottish Highlands on the 6-8 June 2008. A must for all Mountain Bike fans, the three day event is one of the biggest freesport events, not only in the UK but world-wide.
At least 500 riders from 30 nations will be taking part in the event which provides the one and only opportunity in the UK for spectators to see the potential Cross Country Olympic medal winners in action as they prepare for Beijing, together with stars of Downhill and 4-Cross.
With upwards of 10,000 spectators expected each day the atmosphere is guaranteed to be electric. Fort William enjoys a fantastic reputation world-wide, not only due to its unique setting and passionate crowds, but the courses are regarded as being the toughest, longest courses in the world.
Gary Craig, Marketing and PR Manager for Teva UK comments: "We are proud to announce Teva as the Presenting Partner for the Nissan UCI Mountain World Cup, Fort William. The culture of the event appeals to the young lifestyle sports audience, which is mirrored in the Teva brand.
"Thanks to its Go.Do.Be philosophy Teva has become knows as a vibrant and dynamic brand and our association with this globally recognised event is an opportunity for us to confirm this in the eyes of our target market."
There are numerous benefits for sponsors of the cup including branding opportunities, retail presence and of course media coverage at a national and international level.
Mike Jardine, from Rare Management and Event Organiser of the Nissan UCI Mountain Bike World Cup comments: "We see this sponsorship as a great
opportunity for both ourselves and Teva, it provides a great way for Teva to reach a captive audience as well as gain exposure due to its association with our globally recognised event.
"Teva is a much respected footwear brand in the outdoor, sports and lifestyle arenas and we are very pleased with its decision to take part in The Nissan UCI Mountain Bike World Cup 2008 which is set to be our most successful event to date."
Teva offer a great range of footwear for outdoor and lifestyle needs whether it be on the dirt trail with a mountain bike, on the river with a canoe, on the beach with an umbrella or on the town with friends.
To view the fantastic new Teva Spring/Summer 2008 range, simply log on to http://www.teva.com/. For information on your nearest stockist simply call: 014757 46000
For further information visit: http://www.fortwilliamworldcup.co.uk/
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