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Leading footwear retailer Schuh announce another exclusive supported by a strategic media campaign from Adidas.
Schuh are the exclusive retailers of the striking Adidas classic, the Superstar Oddity. To support the partnership with Schuh, Adidas are embarking on a substantial advertising campaign to promote the exclusivity on both men's and women's styles and will emphasise the importance of Schuh as one of the major fashion footwear retailers on the high street.
The Campaign will commence from the end of March and will last for two weeks. Artwork will be displayed throughout cities on phone boxes, bus stops and other high visibility areas. All major cites in the UK will be incorporated in the campaign including Birmingham, Newcastle, Dublin and Glasgow.
The Adidas Superstar was first introduced in 1969 as the first low-top basketball trainer with a leather upper and rubber shell toe, and is still as popular today as it was then. The style has been slightly reworked and is now available in a variety of vibrant retro colours in keeping with its heritage, all colour ways are exclusive to Schuh.
Choose from Schuh's sensational own designs as well as an extensive list of brands including Nike, Converse, Adidas and Reebok.
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