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Men's footwear brand, Base London, have boosted their sales force with the addition of Nathan Cooper. Nathan joins the brand from Kangaroos and takes up the position of Sales Executive.
Nathan will be mainly focused on Base London's independent retailers in the Midlands, North East and Scotland. ‘Nathan's inclusion is vital for us in order to build on current sales amongst our northern based accounts.' says Alasdair Gorrod, Base London UK Sales Manager ‘The timing of the appointment is great, we are performing exceptionally well within our multiple accounts and want to build on that with our entire customer base. The brand has recently expanded its export offering but it's equally important to look after the local market and maintain our strengthening position in the UK.'
‘With market conditions as they are, we are seeing people turn back to brands due to product that sells through, in-store support from our team of RSR's, new marketing campaigns, on time deliveries and industry leading customer service. The appointment of Nathan reinforces that offer' says Ian Cartwright, Base London Managing Director.
Base London's summer POS campaign ‘New Base Line' is focused on a summer of tennis, a continuation of the UK social calendar which see's branded Strut Cards, Window Displays, Posters and Base London Stress Tennis Balls.
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