St Albans, UK - March 5, 2008 - Cushe®, the independent lifestyle footwear brand has appointed two new marketing specialists to help drive the future growth of the brand, and increase awareness amongst consumers and trade. With immediate effect, Ciaran Henderson and Oiwah Chong have been appointed to the roles of Marketing and Events Manager and Marketing and Communications Manger respectively. Both will report to Martin Dean, Managing Director.
Working together, Henderson and Chong will be responsible for managing and developing the overall marketing plan, building brand strategy, overseeing marketing campaigns and controlling the budget. Both will be based in the company's head office located in St Albans, UK.
As Marketing and Events Manager, Ciaran Henderson will be accountable for all aspects of events, sponsorships, trade shows and brand conferences in UK and Europe.
Oiwah Chong will be responsible for all areas of Advertising, PR, retail promotions, in store point-of-sale and marketing support materials.
"We are pleased to welcome Ciaran and Oiwah to Cushe, their strategic marketing experience will play an important role in executing our vision in strengthening our position and awareness in the international lifestyle footwear market", said Martin Dean, Managing Director.
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