|
On September 12th pedipedTM children's footwear will officially launch its products in Germany with their debut at the GDS International Event for Shoes and Accessories in Dusseldorf. The move abroad is a natural extension for the company that already has a presence in the country and is part of a larger European effort that includes the United Kingdom, France, Scandinavia and Italy among others. The timing seemed ideal to take this "next step" and properly address the proven desire and loyalty for the brand that has been clearly demonstrated thus far through a great deal of organic growth throughout the European Union.
At GDS, pedipedTM will show their largest collection to date. An astounding 78 styles make up the Fall Winter 2008 line with over 35 first time introductions. The occasion for designing an offering of this magnitude comes out of repeated requests from moms and grandparents asking for more styles to choose from. "We understand that moms are looking for choices when shoe shopping for their children. They want versatility; they want fashionable styles and of course they want all this in a shoe that is comfortable and good for their children's feet. We aim to give them what they want." Angela Edgeworth, President and Founder of pediped footwearTM.
pedipedTM intends to develop the German market with the same exceptional level of service and commitment to retailers that has proven to be the key to its success in the United States, where they have grown tremendously in the last 3 years. Premium quality products, extensive advertising & marketing and phenomenal customer service (which includes on time and in full deliveries to Germany in only 4 business days) are on tap for what has been determined by pedipedTM to be a vital European market and a pivotal piece of their overall global strategy. pedipedTM is currently sold in over 35 countries worldwide.
Based in Henderson, Nevada, pedipedTM was founded in February 2005 by Angela and Brian Edgeworth in their quest for the perfect soft-soled shoe for their daughter Caroline. Exceptional quality, unsurpassed comfort and distinctive styling have made pedipedTM one of the fastest growing children's footwear brands in the United States. pedipedTM offers more than 100 styles for boys and girls; available in EU sizes 17-29 between their two lines Originals (soft soled shoes for children ages birth to 2 years) and Flex (rubber soled shoes for children 1-5 years) and retails between 29-32 Euros for Originals and 37 - 50 Euros for Flex (boots retail slightly higher).
For more information visit http://www.pediped.com/ or call 44-203- 031- 1164.
How do you keep up-to-date with the latest news from the Footwear sector?
- 18 - 21 January, 2009
CHIC - UK
