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Cushy Numbers, introduced to the market during the latter half of 2006, may be a very young brand to the UK, but it is already starting to attract positive attention from all corners of the trade.
Key to the range is the softness, comfort and flexibility of the shoes as well as contemporary yet classic styling aimed to appeal to a younger market.
With the emphasis on flexible contoured footbeds, soft leather cushioning and supple leather uppers; and a colour pallet covering soft fresh pastels through to warm, muted berry tones we have created an intelligent and sophisticated range that is perfect for the coming season’s more relaxed casual look.
"The reaction to the range has been excellent with buyers particularly impressed at the kind of quality offered at a very competitive price point."
Says David Buchanan "What sets us aside from other comfort brands is, quite simply, that we don’t expect people to pay a big premium for a stylish, good quality comfortable leather shoes."
As retailers today begin to find it an increasing challenge to make margins on branded shoes and consumers look for well designed wearable footwear, this brand makes a refreshing change.
"What makes Cushy Numbers different is that individuals love them from the first moment you wear them (or stock them!)"
For the retailer JBI have also developed a strong collection of imagery and point of sale which links neatly with Cushy Numbers subtle and refined packaging to create a consistent promotion package which complements the shoes beautifully.
"Over the next 12 months and beyond we will be targeting retailers that we see as key to the credibility of the brand so as to build a substantial high street presence." Says Buchanan.
Contact details: T: 01706 873355 F: 01706 874047 E: enquiries@j-b-i.co.uk
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