PURE ORIGIN LAUNCHES AW21/SS22 TREND CATWALK AND TECHNOLOGY & INNOVATION AREA

Manufacturing and supply chain expo, Pure Origin has announced a line-up of major players in the industry set to
showcase the new technologies and emerging trends that will shape the future of fashion and help businesses to stay
ahead of the curve in today’s fast-changing retail landscape. Brands secured in the Technology & Innovation Area
include Lectra, EFI Optitex and Thermore®.

Taking place alongside Pure London at London Olympia from the 10th – 12th February, Pure Origin will also launch its own dedicated ‘Trend’ catwalk show spotlighting innovations and new materials featuring complete outfits and fabrics for AW21 and SS22. Offering a visual platform, the catwalk will showcase the latest trends for sourcing, sustainability and manufacturing including fabric, raw materials, apparel, footwear and accessories. Thermore® will also present an outerwear collection in collaboration with GUESS made from recycled plastic bottles.

With a 45-year history, Lectra aims to optimise business models and resources while implementing transformational change. Social and economic changes have transformed the way fashion is designed, developed, produced and consumed. To keep up with ever-changing challenges, expanding markets and to build a better product, companies need to adapt how they work. Customers want personalisation, but the standard supply chain doesn’t have the flexibility to keep up with demand. Mastering the fashion lifecycle from design to production is critical to leveraging reativity, streamlining time to market and controlling costs; elements necessary to building a better product and being competitive. Lectra’s fashion and apparel solutions help companies enhance their value chain and develop better collections with expertise based on best-practice methods and technologies.

Stefania Del Chiaro, Marketing Manager, Fashion and Apparel Northern Europe and United Kingdom at Lectra says: “At Pure Origin, we will show how Lectra is enabling its customers to produce on demand for the first time ever with an end-to-end offer that automates the entire personalisation process from product development to final cutting stages.”

EFI Optitex is a world leading provider of integrated 2D/3D software platforms. As fashion trends change and the pace to market quickens, EFI Optitex is committed to empowering businesses to stay on the leading edge of technology.  This includes innovation, full lifecycle customer support, and a passionate belief that inspiration is everywhere. Well proven in the market, EFI Optitex’s 2D & 3D CAD/CAM solutions are having a huge impact on the way brands work today and are transforming the way fashion will be purchased tomorrow.

Thermore®, pioneers of thermal insulation technology and the development of advanced fibres and innovative
structures that help the body maintain its natural warmth will showcase its latest products. Laura Beretta, Export
Manager at Thermore®, says; “Pure Origin is the right place to be as we are interested in building new contacts in the UK fashion industry. Thermore firmly believes in ethical product development which benefits global consumers:
making a better world has always been fundamental to Thermore’s R&D department. Thermore pioneered the use of recycled fibres from PET bottles in the 80s, and it has always strived to achieve the highest performance with
sustainable materials. In fact, using sustainable sources should not compromise the performance of the finished product. Since the first developments in the 1980s, Thermore has mastered the use of recycled fibres and is considered a worldwide leader in its field. Most of Thermore’s products are now sustainable and the company is committed to developing more environmentally friendly technologies. Both Ecodown® and Ecodown® Fibers are animal free and they also feature 100% recycled fibres from PET bottles. They both are PeTA VEGAN approved and bluesign® and GRS certified.”

Pure Origin continues to evolve into the UK’s number one destination for sourcing and manufacturing, knowledge and solutions. As a convenient and cost-effective way for buyers to meet with UK and international manufacturers, Pure Origin brings together over 200 exhibitors from 13 countries to create a wide range of business and networking
opportunities, new thinking and innovation. Garment and fabric suppliers, denim and textile designers and technology brands attract buyers, sourcing, and technical personnel from the likes of Asos, White Stuff, Victoria Beckham, River Island, JD Sports, Marks & Spencer and Selfridges.

With its own seminar stage, the Pure Origin programme features speakers and leading change-makers putting the
future and how to make it sustainable and circular top of the agenda. The biggest challenges in garment sourcing,
from the integration between sustainability and speed-to-market, supply chain transparency, fabric and technological innovation will be addressed.

At Pure London, visitors will continue to see over 700 women’s and menswear brands offering Ready to Wear and
Premium collections, Footwear and Accessories as well as the newly created Gen Z section, and kidswear section
Bubble at Pure London.

The next Pure London and Pure Origin takes place at London Olympia from the 10th
– 12th February 2019. Visit www.purelondon.com for further information and more highlights from the latest show.