Royal Ambassadors will walk in Hotter comfort on wedding day

Royal Borough Ambassadors in Windsor will be ushering Royal Wedding crowds in comfort and style on Saturday thanks to Hotter’s limited edition shoes. See link: https://youtu.be/NGDcPrfoEKs

 The UKs biggest shoemaker has donated eyecatching Royal Wedding shoes to the team of volunteers who will be on their feet from 4am to 7pm making sure the wedding day runs smoothly.

“We took the shoes that starred in our TV advert and gave them a patriotic red, white and blue twist which will look fabulous with the Ambassadors’ uniforms on such a celebratory day,” said Sara Prowse, Hotter CEO. “These shoes are selling like hot cakes in the UK and the US, we’ve already sold out our initial production and we’ll be making more in our Lancashire factory this week.

“Shoes are one of the few items of clothing that can ruin your day, but ours are the perfect marriage of style and fit so we know they’ll help the hard working ambassadors keep a smile on their face every minute of this very special day.”

 Julia White, Visitor Manager, Royal Borough of Windsor & Maidenhead added: “Royal Borough Ambassadors just love engaging with large crowds of spectators, offering a warm welcome and helping them make the most of their visit. Despite being on their feet for many hours and sometimes walking many miles during the course of the day their energy and enthusiasm never falters.

 “The Ambassadors are well aware of Hotter’s incredibly comfortable shoes and very excited to add the specially created Brooke to their uniform. During events the Ambassadors are easily spotted in their bright red polo shirts and jackets so the Brooke will be a perfect, fun finishing touch!

Hotter is celebrating the Royal Wedding with a collection of limited edition shoes that are the ultimate marriage of style and fit. The shoes have hidden comfort features so they feel fabulous to wear but what makes them unique are the Stars and Stripes and Union Jack insoles in the three ‘on-the-go’ styles and the ‘Markle’ sparkle of the smart red heel. This celebratory collection is fun, stylish and most importantly, comfortable and great way to remember the special occasion in years to come.

 Hotter’s Royal Wedding Collection includes:

 Sporty Brooke which has been given a star spangled banner makeover

 Hotter Original Leanne featuring a classic Red, White and Blue colour combination

 Classic Red Hotter Original Shake in eyecatching Red Nubuck

 Stand-out style Meghan which will add little ‘Markle’ sparkle to the day

 The Royal Borough Ambassadors are a legacy of the volunteer programme which was set up for the London 2012 Olympic Games. At that time they were the Eton Dorney Ambassadors and ever since have been known as the Royal Borough Ambassadors. They all have spectator safety, first aid, customer service and counter terrorism training but their primary role is to meet and greet visitors at various events held in the royal borough.

They are the friendly locals who know Windsor and the surrounding area very well and can help answer visitor’s questions and point them in the right direction. At the same time as offering a warm welcome to Windsor they are always looking out for visitor’s wellbeing and safety. They work alongside the professional stewards and the police to ensure events run smoothly and that everyone has a great time. That’s exactly what they’ll be doing during the royal wedding when 120 Ambassadors will be deployed. They are easily spotted in their red polo shirts, jackets and caps and now red, white and blue Hotter shoes!

Hotter is a leading British footwear brand based in Lancashire, UK. Founded in 1959 as a slipper manufacturer, Hotter now offers a collection of stylish women’s and men’s shoes with hidden comfort features including soft and breathable leathers, lightweight and flexible soles and cushioning. From everyday casuals to elegant heels, athleisure-inspired silhouettes to cool Summer sandals and sturdy boots; Hotter shoes are loved around the world and admired for their quality craftsmanship, stylish designs and premium leathers.

The company employs over 1,200 people and has over 1 million customers in the UK and overseas. Hotter’s multi-channel sales platforms enable customers to shop online and through mail order catalogues in the UK and US and at over 75 UK Hotter stores. Its state-of-the-art factory produces a pair of hand finished shoes every 20 seconds – making it the UK’s largest shoe manufacturer*.

*According to the British Footwear Association

Discover more at www.hotter.com