ASSOCALZATURIFICI: TRADE FAIRS IN KIEV AND MUNICH INDEFINITELY POSTPONED

Due to the restrictions imposed by the Italian government’s 9 March 2020 decree
imposing new measures for the limitation of the spread of Covid-19 virus, which restrict
the mobility of Italian citizens, and acknowledging the restrictive measures imposed by
local authorities, the trade fairs planned for Kiev (La Moda Italiana) and Munich (Moda
Made in Italy) will be postponed to a date to be determined.
“We have been carefully monitoring the situation every day,” comments
Assocalzaturifici Chair Siro Badon, “but in view of the travel restrictions imposed on
our participants and exhibitors and global concern about the health and safety of our
community, we are forced to announce, with great regret, that we will not be able to
go ahead with the two trade fairs in Ukraine and Germany. Our decision, which we have
discussed at length with all the partners involved, is dictated by a deep sense of
responsibility to the community, first of all, and to the footwear industry involved in the
trade fair events, in particular. The gravity of the situation requires us to act boldly,
right now. We are all going through a very difficult time, and we must act together to
limit the possibility of contagion. We are profoundly disappointed at having to make this
difficult decision, and it is our intention to discuss with our trade fair partners the
possibility of rescheduling the events at a date to be determined as soon as the global
health emergency allows us to resume operations as normal”.

The two events are held in countries of great importance for Italy’s footwear industry.
According to the latest figures, Ukraine is Italy’s second largest export market in the
former CIS nations, with 561,787 pairs of shoes (-3.8 in the past year) worth a total of
37.87 million euro (-10.1% in the past year) at an average price of 67.40 euro a
pair. Germany is the third-largest destination in the world for Italian shoes, importing
27,237,000 pairs of shoes (-9.3%) worth a total of 863.18 million euro (-2.7%) at an
average price of 31.69 euro a pair.