AT MICAM MONDAY 16 SEPTEMBER “INTERNATIONAL LAB of MITTELMODA – “The Fashion Award 2019”

MICAM Milano, the world’s leading footwear show, will host a fashion show featuring the 25 collections shortlisted in the contest held for students from 14 countries. Two Overall Prizes and eight Special Prizes will be awarded.

The 25-year-old contest is organised in partnership with Confindustria Moda this year, in addition to the traditional support of Fondazione Industrie Cotone e Lino, the trade association of Italy’s cotton and linen industries, and Camera Nazionale della Moda Italiana. Lectra is the contest’s Main Sponsor.

Milan, 25 July 2019. 25 collections from all over the world have been shortlisted for the 26th International Lab of Mittelmoda – The Fashion Award contest, culminating on Monday, 16 September 2019 starting at 18:00 at
MICAM, the world’s leading footwear show, which celebrates its 50th birthday this year.

The prestigious location of MICAM was chosen under a new partnership that International Lab of Mittelmoda formed this year with Confindustria Moda, the federation of trade associations representing Italy’s textiles, fashion and accessories industries – including Assocalzaturifici, the promoter of MICAM.

Confindustria Moda has begun a strategic partnership with Mittelmoda The Fashion Award under an agreement signed recently by Confindustria Moda Chair Claudio Marenzi and International Lab of Mittelmoda Chair Matteo Marzotto.

The agreement states that the contest will in the future focus increasingly on students of fashion design and other essential professions in the industry which are often less visible and less appreciated, but are nonetheless essential for maintaining the quality characteristic of ”beautiful and well-made” Italian shoes.

The finalists in the 26th edition of the international contest were selected in May by a panel of judges chaired by Matteo Marzotto and including experts in the field, managers of the style offices of various companies supporting the initiative and representatives of Confindustria Moda and Camera Nazionale della Moda Italiana. The difficult task of analysis, research and assessment of more than 400 entries from all over the world concluded with the selection of 25 finalists representing fully 14 nations.

In collaboration with: The 25 talents selected to go on to the final phase in the competition will be judged by the severe panel of judges on Monday, 16 September, and at 18:00 they will present their collections before an audience of fashion reporters, experts and enterprises in a big Fashion Show.

The prize-winning collections will be announced in an awards ceremony at the end of the fashion show. Alongside the two traditional Overall Prizes (one for Creativity and one for Innovation), the established “Premio Lectra” – presented by the main sponsor of the event – and the “Dondup Prize”, back once again this year and dedicated
to sustainability, new Special Prizes will be awarded, including the “Womenswear – menswear Prize”, presented by Sistema Moda Italia; the “Shoes&Bags Prize”, offered by Micam/Mipel; the “Textile&Materials Prize”, presented by MilanoUnica; the “Accessories Prize”, awarded by Mido; and the “Knitwear Prize”, offered by Benetton Group. The new “TheOneSeasonless Prize” will be presented by TheOneMilano.

QUOTES:

Claudio Marenzi – Confindustria Moda Chair
“The Federation’s goals definitely include supporting and encouraging the education of highly specialised professionals throughout the Italian Fashion System. In today’s industry, where demand for technical know-how is greater than ever, the Fashion Industry we represent intends to play an important role in training new professionals. The goal of our partnership with Mittelmoda is identifying new talents, whose skills will represent the vital lymph of a sector that proudly continues to play a key role as one of our country’s most important assets.”

Matteo Marzotto – International Lab of Mittelmoda Chair
“There’s no better way we could celebrate the 26th edition of The Fashion Award, the international contest held by Mittelmoda, than with MICAM Milano, in the year of the event’s 50th anniversary.

A big thanks to the MICAM Milano Chair and General Manager for his support, and to the entire Confindustria Moda Board of Directors and Chair, who are once again at our side with their teams and all their member associations.

A splendid initiative in a system intended to make the most of young talents and support the best Italian craftsmanship and excellence.”

ABOUT INTERNATIONAL LAB OF MITTELMODA

A non-profit association founded and guided by the principal institutions in the Italian fashion industry (Camera Nazionale della Moda Italiana, Fondazione Industrie Cotone. In collaboration with: Lino, Confindustria Moda), International Lab of Mittelmoda has been holding the international contest known as Mittelmoda The Fashion Award for 26 years, and works in collaboration with a number of companies that share its mission.

Mittelmoda The Fashion Award is one of the world’s best-known and most sought-after fashion contests. First held in 1993, it has developed an international network of contacts including more than 680 fashion design schools in 68 countries, offering a concrete opportunity for dialogue and discussion for creative artists all over the world who want to work with fashion companies, focusing on the beautiful and the well-made: intrinsic properties of Italian-made fashions.

International Lab of Mittelmoda is an independent non-profit organisation, which means it can support both creativity and craftsmanship and the launch on the market of new projects and products: from materials and fabrics to clothing, knitwear and accessories (bags, shoes, eyewear….) and jewellery, offering a meeting-point and a place for discussing ideas, proposals, innovations and creations with representatives of companies in the fashion system, the international press, a specialised audience, teachers, students and emerging talents in fashion.

CONFINDUSTRIA MODA
Confindustria Moda (Federazione Italiana Tessile, Moda e Accessorio, Italy’s federation of the textiles, fashion and accessories industries) brings together members of SMI (Sistema Moda Italia), ASSOPELLETTIERI, AIP (the Italian Fur Association), ANFAO (the National Association of Manufacturers of Optical Articles), SOCALZATURIFICI, FEDERORAFI (the National Federation of Goldsmiths, Silversmiths and Jewellery-makers)
and UNIC (the National Union of the Tannery Industry).

It represents about 67 thousand Italian enterprises with a total turnover of almost 95 billion euros who employ more than 580 thousand workers. Confindustria Moda member companies represent outstanding Italian craftsmanship and lead the international markets; in 2018 their exports accounted for more than 66% of turnover.
Confindustria Moda has been fully operative since 2018 in its new offices in Milan, where it brings together all its member associations and trade events.

The Federation offers member associations consulting services in the areas of legal affairs and industrial relations and a study office.

Claudio Marenzi, CEO of Herno and past president of Sistema Moda Italia, was elected the first Chair of Confindustria Moda.

MICAM MILANO
The footwear industry’s leading international trade fair, MICAM, promoted by Assocalzaturifici, is a one-of-a-kind event with over 2000 footwear collections at each edition, successfully melding business and fashion.

The event takes place in Milan twice a year, in February and September, in the Fiera Milano Rho trade fair district. It showcases the autumn/winter and spring/summer collections for the following year, respectively. The trade fair covers about 63,000 sqm of display space and hosts about 1,400 exhibitors in each edition, including more than 600 international exhibitors from 30 different countries.

MICAM is the landmark event for footwear industry professionals from all over the world. With 45,000 certified visitors to every edition, half of whom come from about 130 foreign countries, MICAM confirms its role as a privileged stage for the promotion of new collections and a decisive business opportunity for establishing concrete new contacts.