Latest Footwear

MICAM FOOTWEAR TRENDS FOR SPRING/SUMMER 2020

MICAM Shoe trends for Spring/Summer 2020 are inspired by three different themes: Designing Emotion which interprets the interaction between technology, craftsmanship and man; Code Create, a trend with a futuristic look that brings the physical and digital world closer together; Empower Up, the young trend that takes its inspiration from the punk culture or modern […]

MICAM CLOSES WITH 44,076 VISITORS

MICAM CLOSES WITH 44,076 VISITORS

The 50th anniversary edition concludes on a positive note. Siro Badon: the event’s leadership is confirmed; now our attention turns to the February 2020 edition The 88th edition of MICAM, the international footwear exhibition promoted by Assocalzaturifici, came to a close yesterday at the Rho Fiera Milano. The event was attended by 44,076 trade visitors, […]

ShoesRoom by Momad launches its September edition, which will again take place in La Nave

ShoesRoom by Momad launches its September edition, which will again take place in La Nave

ShoesRoom by Momad, the International Trade Show for Innovation in Footwear and Accessories organised by IFEMA, is moving forward with the organisation of the next edition which will take place from 20 to 22 September, Friday to Sunday. Once again, the venue will be La Nave, a modern industrial site outside the Feria de Madrid […]

MICAM: SPORTS AND OUTDOOR SHOES ENTER THE FIELD: THE “PLAYERS DISTRICT” DEBUTS AT MICAM

For the first time, the shoe fair is to feature a special area with leading brands and The Arena, a lively space with amazing performers They’re for everybody! Sports and outdoor shoes that are not just trendy but lifestyle as well. Dynamic footwear for fast urban living and high-performance shoes for those who take their […]

Havaianas wraps up its inaugural Local Soul project

For the first time this year Havaianas, the iconic Brazilian flip flop, launched an ambitious project to bring a touch of Brazil to 3 destinations around Europe and, at the same time, bring a touch of that local identity to its consumers. The brand is so often taken on adventures and travels by consumers, a […]

A NEW, BRAND FOCUSED FOOTWEAR TRADE SHOW GAINS SUPPORT FROM THE BIGGEST NAMES IN THE BUSINESS
By 23/08/2019 Read More →

A NEW, BRAND FOCUSED FOOTWEAR TRADE SHOW GAINS SUPPORT FROM THE BIGGEST NAMES IN THE BUSINESS

INDUSTRY LEADERS DRIVE THE MOVE TO A NEW VENUE THE RICOH ARENA, COVENTRY IS CHOSEN TO HOST THE EVENT A NEW TWO-DAY FORMAT FOR THE FIRST EDITION IN FEBRUARY 2020 Big names in the UK Footwear industry are moving to a new venue for their twice-yearly trade exhibition. The Ricoh Arena, Coventry will host the […]

Chinese superstar promotes CAPRICE

Chinese superstar promotes CAPRICE

After the successful market entry into China about one and a half years ago, the German shoe company is now beginning to position itself as an end-consumer brand in the most populous country in the world. With the singer and actress Barbie Hsu, CAPRICE was able to win one of the most popular entertainers in […]

MIXED PATTERNS HÖGL SUMMER SEASON 2020 Cuban mix

MIXED PATTERNS HÖGL SUMMER SEASON 2020 Cuban mix

The third and final phase of Högl’s Spring/Summer 2020 collection is bold and bright: a host of colourful prints come together on ballerinas, slingbacks, heels and trainers. Graphic patterns meet zebra print and zigzags in vibrant colours such as sunrise, pink and navy. On ballerinas and slingback heels, this new pattern mix makes its mark […]

BE NATURAL  HÖGL MAIN SEASON SPRING I SUMMER 2020

BE NATURAL HÖGL MAIN SEASON SPRING I SUMMER 2020

Natural colours and square toes Throughout the peak season, there’s one particular shape that takes centre stage: square. From loafer heels and sandals to slip-ons and open-toed styles, all sport a square toe. These new shoe silhouettes blend contemporary fashion with feminine 70s charm. Several styles feature distinctive flared block heels, which not only beautifully […]

JANA STARTS CONSUMER MARKETING

JANA STARTS CONSUMER MARKETING

Jana will launch the first large-scale consumer campaign to support the retail trades in the coming spring/summer season 2020. In March 2020, our first Europe-wide social media campaign will be launched with over 3.5 million consumer contacts – in the German-speaking region there are co-operations with 12 selected influencers, who will promote a different sneaker […]