Renowned British footwear brand, Chatham, unveils its game-changing Summer 2018 collection at this year’s MODA, held at the NEC in Birmingham, from 6 – 8 August 2017.
Building on the incredible success of Chatham’s exclusive “Made in Britain” collection, the brand will introduce its “Made in Britain – BYU” range for the first time at MODA. BYU is a unique collection of premium leather, men’s lace up and slip on deck shoes, in an array of seasonal colourways and customer personalisation options, made by hand in Chatham’s HQ in Exeter.
Buyers can choose either Newton (closest left), a lace up deck shoe, or Faraday (furthest left), a slip on version, in the standard, full colour style – in one of ten vibrant colourways – or a bespoke version, where customers can choose the individual colours of the leather upper, lace, sock and sole, as well as adding up to three initials on the sock. Colours options are: Violet, Yellow, Navy, Pink, Red Brown, Coffee, Orange, Azzure, Red and Green.
Standard, full colour options: RRP: £120, WSP: £50
Bespoke, individual options: RRP: £150, WSP £62.50
Managing Director, Philip Marsh, comments on this unique collection, saying, “We are delighted to be able to build on our Made in Britain collection and our “BYU” range really sets us apart from other footwear brands. We’re excited to give retailers, buyers and customers ownership and bespoke options, whilst maintaining the highest quality of materials and service from Chatham – a brand they know and trust.”
The Summer collection also welcomes a flurry of new and exclusive styles from Chatham, as well as its internationally patented performance cushioning partnership with Poron – which provides the ultimate in long-lasting comfort and performance from the first to the last step. With open-cell breathable material ensures wearers stay cool and dry throughout the shoe’s life. This will be internationally trademarked as “Sole Spring Poron™”.
One of the new styles incorporating Poron includes Gator G2 (left), a limited edition, embossed leather deck shoe. Crafted with a full moccasin construction and handstitched on the last, Gator G2 comes with Chatham’s unique two-year guarantee. Only 250 pairs of each colourway – Navy and Tan – will be available in this new style.
RRP: £125, WSP: £52.10
For women, the limited edition style featuring Poron is Ali Lady G2. Made from premium embossed leather, Ali is a full moccasin constructed deck shoe, hand stitched on the last with gold eyelet detail and unique two year manufacturer’s guarantee. Available in Navy and Tan, with only 250 pairs of each style being produced.
RRP: £110, WSP: £45.85
Philip comments, “This innovative technology has been built into every style for Chatham’s new collection and offers comfort unlike any other shoe on the market. We have heavily invested in “Sole Spring Poron™” to ensure we offer our retailers and customers the best possible footwear – both in style and trend, but also in comfort and technology.”
Other key designs for men this season include:
Lace up loafer, Bali (right) – a fashionable knitted loafer, crafted with contrast stitching, and collar and heel tab, on Chatham’s new super lightweight sole. Available in Navy, Brown and Sand/Navy/Tan.
RRP: £79, WSP: £32.90
Canvas boat shoe, Sumba – a super lightweight boat shoe, made from quality canvas, with a leather collar and contrast leather side detail, developed on Chatham’s new sole. Available in Navy, Black and Stone.
RRP: £79, WSP: £32.90
The leather version of Sumba (left) – made from premium leather with contrasting stitch detail. Presented on Chatham’s lightweight new white sole, it has a leather collar and heel panel. Available in vibrant colours, Coral and Cobalt, and Mid Brown and Navy.
RRP: £99, WSP: £41.25
Suede boat shoe, Galley II (right) – made from premium suede with a contrasting heel counter. Designed with Chatham’s metal stud branding on the heel and a self-coloured textile lining for enhanced structure and support, Galley II is presented on a non-slip rubber sole. Available in Sky Blue, Sand and Grey.
RRP: £59, WSP: £24.60
Galley II is also available as a textile boat shoe and in a premium leather option:
Textile: RRP: £55, WSP: £22.90
Leather: RRP: £65, WSP: £27.10
For women, this season’s key styles include:
Best-selling ladies deck shoe, Pippa II G2 (left) – returning by popular demand, Chatham’s favourite deck shoe for women has had a seasonal revamp, now offered in a choice of vibrant colourways. Made from premium, washable leather and contrasting sole, lace and eyelet detail. Available in Navy/Turquoise, Stone/Neon and Tan/Pink.
RRP: £99, WSP: £41.25
Denim styled, loafer, Eclipse (right) – a slip on stylish loafer, Eclipse is made from premium textile material, with leather collar and tassel detail on a rubber sole. Available in Navy, Pink and Grey.
RRP: £49, WSP: £20.40
Leather dress loafer, Maple (left) – a premium designer leather loafer, Maple has a full leather lining and leather sole, with a decorative egg-butt snaffle. Available in Tan and Brown.
RRP: £79, WSP: £32.90
Driving moccasin, Coco – returning by popular demand with seasonal fabric and colour updates, Coco is a penny loafer made from premium suede. Designed with a leather lace and studded rubber sole, Coco has a pretty leather bow on the toe. Available in Sand Suede, Olive Suede and Grey Suede.
RRP: £59, WSP: £24.60
Coco also returns in its premium leather version, in Navy and Tan.
RRP: £65, WSP: £27.10
For children, Henry and Olivier return to the Summer collection, with new colour updates for the season. Both traditional leather deck shoes, Henry (right), a lace up boat shoe, and Oliver (left), a Velcro fastening alternative, are made from bold premium leather with contrasting lace, eyelet and rubber sole detail. Available in Navy, Red and Turquoise.
RRP: £45, WSP: £22.50
Commenting on the new collection, Philip adds, “This new collection truly reflects Chatham’s premium brand history and direction for the brand. It brings together the best quality materials and designs, with the latest seasonal trends and Chatham DNA in each and every style. We are excited to share the new collection with current and potential buyers at MODA, and look forward to their feedback.”
For trade orders please call 01392 822981 or email: orders@chatham.co.uk. For more information, please visit: www.chatham.co.uk.
ENDS
To book a meeting with Chatham at MODA
please contact Beki Sharman or Charlotte Goodby at ADPR:
