LONDON, UK, June 14, 2018 – In a move to protect one of the brand’s most valuable assets – its intellectual property – Timberland has put aggressive measures in place to prevent its footwear designs and technologies from being copied by competitors. Not to be confused with counterfeiting, this practice involves other brands copying and using Timberland designs and technologies on their own branded products.
Timberland recently instructed outside intellectual property counsel to take aggressive legal action against any and all infringement of its products in the market, and has already logged a number of “wins” around the globe, especially in EMEA.
Over the past year, Timberland has substantially limited further damage to its brand and business by preventing sales of imitations of its iconic footwear styles in the UK, France, Belgium, Germany, Italy and Portugal. Specific infringements have related to the brand’s Kenniston, Courmayeur, Radford, and FlyRoam Wedge footwear styles, as well as its recognizable technology platforms, including Sensorflex and Aerocore.
“Our trademarks and patents are central to making the Timberland brand and products unique and desireable in the marketplace,” said Kristine Marvin, general counsel, Timberland. “We are intensely focused on meeting and exceeding the expectations of our loyal customers, through innovative designs and technologies. We have zero tolerance for others profiting from the hard work of our talented team.”
Timberland has committed to initiate legal action against any and all companies that infringe upon the brand’s intellectual property for the foreseeble future.
