Jacket Required, the UK’s only contemporary menswear and streetwear trade show taking place at the Old Truman Brewery on the 22nd – 23rd January 2020, has appointed Phil Wildbore as its new Sustainable Ambassador to spearhead the growth of the show’s sustainable offer.
With decades of experience in the fashion industry, Phil Wildbore is one of the original pioneers of sustainability and ethical fashion. Phil’s first conscious brand, Road, launched in the 1980’s. Whilst working with a family-run factory in Leicester he became aware of the poor working conditions that existed in a major part of the fashion industry. This epiphany was a catalyst for change, Road became a fully conscious brand. To raise awareness for this initiative and with the aim of getting his customers to start thinking more about their wardrobes, Phil ensured Road branding and labelling had the message ‘CONSCIENCE – everyone involved in this garment has been paid a decent living wage’. Monkee Genes followed, a new label which would encompass all his beliefs, and which became the first jeans brand to be awarded the Soil Association certification.
Today, Phil continues his journey within the sustainable fashion industry by working alongside Jacket Required in becoming their Sustainability Ambassador. He says; “I am proud of my role for Jacket Required with the ability to continue my campaign to promote sustainability and ethical manufacturing. I’m very excited about this opportunity and very much looking forward to my next adventure in this ever-evolving industry.”
Adam Gough, Event Director at Jacket Required adds: “I am delighted to announce Phil as our new Sustainable Ambassador. He brings a wealth of knowledge and hands-on experience in the ethical and sustainable fashion arena and at Jacket Required we are determined to work towards creating a show that prides itself on showcasing brands with a clear conscious vision for the future and good quality product produced in the most ethical and sustainable way.”
Taking place in East London’s Old Truman Brewery on the 22nd – 23rd January, Jacket Required is a premium show offering buyers an inspiring, carefully edited international line-up of contemporary menswear, streetwear, breakthrough talent, footwear, accessories and lifestyle products. Thousands of buyers visit the show every season from independent retailers, department stores, online retailers and multiple retailers. As the UK’s only event of its kind specialising in contemporary menswear and streetwear, this high-quality, edited platform is ideal for showcasing new products and collections. Visit www.jacket-required.com for further information and highlights from the last show.
