JANA STARTS CONSUMER MARKETING

Jana will launch the first large-scale consumer campaign to support the retail trades in the coming spring/summer season 2020.

In March 2020, our first Europe-wide social media campaign will be launched with over 3.5 million consumer contacts – in the German-speaking region there are co-operations with 12 selected influencers, who will promote a different sneaker style each,“ says Michael Romberg, Managing Partner of Jana shoes. Additional 12 influencers will promote styles from various product groups in all European markets that are important to Jana shoes. “When selecting our cooperation partners, we focused on a successful age split – our bloggers will show that fashion is not a matter of age!“

“In particular, the campaign supports retailers by placing all styles on the Jana website and linking to retailers who have ordered these articles. In this way, the demand generated in the social media is transferred to our customers, who are linked with both their stationary and online shops,“ Romberg continues. “In addition to building Jana into a consumer brand, the main focus is on strengthening the specialist trade.“

The advertising styles will be available from the end of July for the specialist trade to pre-order via the Jana shoes sales representatives. In addition, individual marketing activities can be discussed with the trade partners.

COMPANY BACKGROUND
The company Jana shoes GmbH & Co. KG, based in Detmold, Germany, has been developing
fashionable shoes for over 15 years that are designed to offer every woman 100% comfort. Jana shoes
believes that innovation, fashion and sustainability are not mutually exclusive but do complement each other. The company is therefore continuously working worldwide to improve sustainability – from the initial design to the delivery of the shoes.

www.jana-shoes.com