‘MADE IN ITALY’ SHOES GO TO RUSSIA REPRESENTED BY 130 COMPANIES

Assocalzaturifici takes the best of our production to the Obuv’ Mir Koži in Moscow from the 19th to the 22nd of March.

Constantly monitoring strategic markets for Italian footwear exports remains high amongst Assocalzaturifici’s priorities. Because of this Obuv’ Mir Koži, the international exhibition of footwear and leather goods organised at the Moscow Expocentre from March 19th to 22nd, continues to be a reference point in the world of international
trade fairs dedicated to the sector.

130 Italian brands will be present at the event that, over four days, will present the utumn/Winter 2019/2020 collections to buyers and members of the trade from the Republics of the Russian Federation and the states that gravitate in the commercial orbit of the Eurasian giant – like Belarus, Kazakhstan, and Ukraine. Obuv’ Mir Koži, in
fact, after Milan’s Micam remains the most prestigious international showcase and guarantees excellent visibility to Italian footwear companies, as well as reflecting the vitality and fervour of a market that pays great attention to the creativity, quality and craftsmanship that goes into a product – all factors that have always characterised our
“know-how”.

In 2017, more than 6.3 million pairs of Italian shoes were exported to Russia, for a total value of 380 million euros. In the first eleven months of 2018, Italy exported 5.2 million pairs, worth 316 million euros (down to 11.5% compared to the same period in 2017). Despite the unfavourable trend, Russia confirmed itself as the sixth
reference market in terms of value and the eighth for volume in the world ranking of destination countries.

“Looking after this market remains key for our companies,” says Annarita Pilotti, President of Assocalzaturifici. “Our association continues to give operational support to companies that want to consolidate their business in an extremely crucial area for our export. Although attention to the price factor has become even more relevant, the
Russian consumer continues to be eager for a quality product, representing the highest expression of the beautiful and well-made Italian products. Furthermore, the strong rise in online sales channels that has recently occurred offers Italian companies a further chance to easily penetrate this market”.