MODA “Newness Is Integral to Success”

 Moda, the heart of the UK’s fashion industry, will showcase a ream of new and returning footwear brands that have signed up for the AW20 show which takes place on the 23rd – 25th February 2020 in Halls 6, 7, and 8 at the NEC Birmingham. Visit www.moda-uk.co.uk for further information.

 

Following a change of dates to avoid clashing with European show Micam, the footwear industry demonstrated its support for the NEC-based show with over 140 leading and up and coming brands opting to showcase their new collections at Moda.

 

Visitors can expect to see a compelling line-up offering newness and industry favourites, with brands such as Superga, Sebago, Caprice, Tamaris, Xti, Refresh, Carvela, UNISA, Hogl, Hush Puppies, Levis, Peter Kaiser, Alpe, Fly London, Nero Giardini, Marco Tozzi, Keddo, S Oliver, Jana, Lunar, LOTUS, Ravel, EMU Australia, Shepherds Of Sweden, IGI, MUSTANG, Blowfish, MODA in Pelle, HB Shoes, Vionic, Ipanema, Zaxy, Rider, Compeed, and many more.

 

Offering newness, a host of brands showing at Moda for the first time include Konpas, XQSi, Bona Moda, Carlos Santos, Paul Green, Super Kids, Divino, Northwest Territory, RYT, Fiorella, and Menbur.

 

In response to unprecedented interest in Moda Footwear from children’s footwear brands Moda has also launched a new Little Soles. Buyers can expect to see a host of dedicated children’s footwear brands within the Little Soles zone, as well as brands offering kids shoes alongside their women’s and men’s footwear offering across the hall. Brands confirmed within Little Soles include Froddo, Old Soles, Primigi, Superfit, Ricosta, Shoesme, Young Soles, Salamander and Petasil. Throughout the rest of the Footwear Hall, brands and distributers offering kids footwear as part of their full offer include XTi, Superga kids, Ipanema, Skechers kids, CROCS kids, Rider, Zaxy, Grendha, Roamers, GOOR, Route 21, DEK, US Brass, Sleepers, Zedzz, Dunlop, and Boulevard. With a fun and experiential vibe, Little Soles will also feature its own Little Soles Café and Play Area.

 

Lisa Govier, Footwear Director at Moda says: “The Moda team has worked incredibly hard to create the right environment for footwear brands this season and we are over the moon to announce a roll call of over 140 footwear brands coming together at Moda, offering the most exciting, efficient and effective buying platform for visitors. According to feedback, newness is integral to the success of the industry so we have forged ahead with a campaign to bring on board a host of new to Moda brands. Plus, our dedicated buyer acquisition team will now help facilitate introductions between brands and retailers to deliver superb ROI for our exhibitors whilst also introducing buyers, via our speed-networking programme, to our exciting new brands that may not be on their radar. We are also delighted to launch Little Soles and offer kid’s footwear brands a dedicated space to shine a light on their collections. We’re confident that buyers will love the new zone and the playfulness and energy we will create with the café and play area. With 26 kid’s footwear brands already showcasing at MODA Footwear, and over 140 footwear brands in total, this is an area of real focus for us and we couldn’t be happier with how much interest we have had so far.”