New Camel Active “Roadside” retail concept

June News Camel Active Store_Köln1_

Berlin, May 2015 – With the “Roadside” retail concept, Camel Active wins people over at national and international points of sale with several openings. The highlights currently include the newly opened store in downtown Cologne, Germany.

Great importance is placed on the use of authentic materials in all new stores and in the shop-in-shop areas: white walls convey a sense of expansiveness and spaciousness, while the dark mineral floor contrasts this by providing a solid standing and expressing something primordial. When presenting the product worlds, wood, canvas,
corrugated sheet metal and steel pipes in a used look are combined to form an exciting stage for camel active menswear and womenswear.

The new Roadside concept was already introduced in 2012. In addition to Cologne, national stores in Bad Kissingen, Binz on the island of Rügen as well as Bad Zwischenahn have been opened in 2015; new openings in the Hamburg Europapassage and in Wyk on the island of Föhr took place in 2014. International new openings included Moscow, Rhodes and Budapest. There have been more openings this year, for example in Durham, UK, as well as in Bad Ischl, Austria.

“We are proud to make our camel active stores, and thus our brand, even more attractive to the final consumer with our retail concept. The primary goal is to convey the camel active lifestyle: Authenticity and being on the road in faraway places. Visiting our stores should communicate an extraordinary and inspiring shopping feeling to our customers,” comments Carla Gebühr, camel active Head of Retail.