Start-Rite Shoes today announced that it has promoted Sarah Northage to Head of Sales.

Sarah joined Start-Rite Shoes as National Accounts Manager in January 2017 having previously managed key accounts at Ellesse, Converse, Hush Puppies & CAT Footwear.  Sarah boasts extensive product knowledge and market understanding, and in her role as Head of Sales she will continue to work with the Business Managers to promote and expand Start-Rite’s sales activity to generate revenues and lead to sustainable growth.

Sarah will oversee the sales strategies for all key and house accounts, focusing on activities that add value to Start-Rite’s key customer base, in addition to developing business in new target accounts.

Commenting on her promotion, Sarah said: “I’m delighted to have been promoted to Head of Sales and look forward to working with an experienced and trusted team to deliver an exemplary service to our key customers and generate more business for Start-Rite as we continue with our transformation.”

Ian Watson, Chief Executive of Start-Rite Shoes, said: “Sarah is an absolute asset to our business.  With her as Head of Sales, I am confident we will go from strength to strength and continue to nurture and grow our business with new and existing accounts.”