In an effort to address concerns related to the Omicron variant of Covid-19 in the UK, premium contemporary womenswear show Scoop x Pure taking place at the Truman Brewery London from Tuesday 8th – Thursday 10th February, has confirmed that the show will go ahead and has updated its Safe & Secure guidelines. Registration is now open at

Karen Radley, Founder and MD, Scoop, says; “The show must go on. Our decision is based on positive information and trends showing the sharp lowering of the Omicron variant and the effective decrease rate in severe illness through the successful vaccine and booster programmes within the UK. We feel therefore, we can weather this storm, however, the health and safety of our show community remains our priority, so we have updated our Safe & Secure measures to follow Government guidance. We will, as ever, be fully transparent should there be any changes to our show dates or arrangements and thank you for your continued support and patience.”

Scoop X Pure will be asking all attendees, including visitors, exhibitors, contractors, venue and organiser staff, to show proof of COVID-19 status on arrival at the venue. Current government guidance also states that face coverings are required in most indoor public settings, including retail spaces and exhibition halls. This means that face coverings must be worn by anybody within the show space, including all exhibitors, visitors, contractors and staff. For the full and latest up to date guidelines please visit

Under the creative direction of Scoop founder and MD, Karen Radley, Scoop x Pure London will showcase the very best premium and ready-to-wear women’s wear and accessories collections from designers including Feri, Quinton Chadwick, Sancia, Odd Molly, Eribe, Ecoalf, Karl Donoghue, La Fee Maraboutee, Louise Hendricks and new faces including Copenhagen Studio, Way Out, Lemon Jelly, Thinking Mu, Blanka Pukara, Mou, Tale the Label, Norr Copenhagen and so many many more……….,

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