SCOOP x PURE TO DEBUT AN EXCITING ROSTER OF NEW FACES

Premium contemporary womenswear show Scoop x Pure, taking place at the Truman Brewery London from Tuesday 8th – Thursday 10th February will showcase the very best premium and ready-to-wear womenswear and accessories collections from designers including Feri, Sancia, Louise Hendricks, Pom Amsterdam, Primrose Park, Goldfinch, DATE, Lemon Jelly, Copenhagen Studio, and Supa Snug, as well as debuting a host of new faces including Way Out, Lam, Blanka Pukara, Mou, Norr Copenhagen, Odd Molly, Caroline Svedbom, BRGN, Van Kukil, Karl Donoghue, Dea Kudibal, Young Poets Society, Smith and Goat, Neon Denim Brand, Esmé Studios, Laidback London, and Thinking Mu.

 

Karen Radley, Founder and MD of Scoop says: “This season Scoop x Pure is delighted to be welcoming an inspiring collection of new faces to the show. We’ve become renowned for our beautiful, curated edits of designers and I can’t wait to see and feel the new season collections from so many new labels.”

 

Neon Denim Brand launched globally in Fall 2021, exuding a youthful expression inside of its approachable denim-driven collection. Merging reflections from a monochromatic past together with a tongue-in-cheek expression on the future, Raif Adelberg, Head Design for Neon Denim Brand, infuses his acclaimed punk rock and luxury aesthetic into an elevated assortment that is both timeless and relevant to the voices of the future. Celebrating the individualistic sense of style and self-expression, Neon Denim Brand is for all who live their life in neon.

 

Young Poets Society launched in 2021 to nurture the creative spark and divine fire in all of us, and to express the truth that modern rebels are not limited to words alone. Expect imagination for all seasons and collections for all genders that move and inspire with the times, constantly evolving.

 

Smith & Goat is a specialist creator, retailer and wholesaler of concrete homewares. Born out of a love for this natural material, the small team work from their East London studio, employing ambitious techniques in blending and casting of concrete to produce stunning pieces that become the talking point of any room.

 

Esmé Studios is a lifestyle brand as well as a statement about you and your values. Combining very best in terms of eco-friendly materials, comfort and design and produced in an ethical and socially responsible way, Esmé live by the rule “buy less, buy better”.

 

Inspired by colourful cultures, Laidback London boots are handmade by small groups of artisans using traditional techniques. Each pair is a little different, speaking to the unique workmanship of its creator. Natural materials including leather, sheep wool and crepe rubber, and the brands signature crochet detailing features heavily in the AW22 collection in new, contrasting colourways.

 

Odd Molly’s Fall Winter 2022 collection is designed with a strong sense of creating anew together and new ways of seeing the world. With wisdom gained from the past and a new sense of optimism for the future, comfort is key to the collection and it’s taken on a whole new dimension — everything is designed for how we want to feel, how we live, and how our habits are changing for the better.

 

Caroline Svedbom was founded with the vision of creating feminine, colourful and effortlessly beautiful collections for women of all ages inspired by her love for the Mediterranean and feminine style. Each collection is exclusively handmade and crafted at a family run studio in Athens, Greece, and is currently stocked in Harvey Nichols, Bloomingdales, and Galeries Lafayette. Scoop x Pure will present the Spring/Summer collection ‘Blossom Party’ and the new breath-taking Resort 22 Collection ‘La Mer’.

 

BRGN was founded in 2015 by Norwegians Karine Lunde Trellevik and Ros-Mari Tobiassen Gaundal who make original fashion designed outerwear, accessories and footwear in technical waterproof and breathable materials.

 

Van Kukil takes great pride in its rich family heritage. The story began in 1889 in Srinigar, Kashmir. Today, the fifth-generation family-owned business has developed from one of the original cashmere yarn suppliers to international brands into a designer and maker of luxurious cashmere knitwear, accessories and coats seen in prestigious stores around the world. Based in London and Antwerp, its designers are renowned for their creative aesthetic, combining traditional craftsmanship with innovation in design and fabric inspired by the fashion capitals of the world. Van Kukil is launching a black premium label and a home wear collection at Scoop x Pure, and is currently stocked in the very best independent boutiques in the UK, Europe and North America as well as leading department stores throughout the world, including Selfridges, Anya, Jules B and Sass & Edge to name a few.

 

Karl Donoghue crafts a sensitivity and awareness towards luxury fashion that defines British design with ethical practice. The AW22 collection pays tribute to the ever-evolving world around us. Karl uses multi seasonal layers of showerproof cotton, cashmere knit, shearling and leather integrated in an ethereal palette by atmospheric elements around us. The collection also includes a wide selection of accessories including hats, gloves and scarves.

 

Feminine prints, playful colours and flattering silhouettes are at the core of Dea Kudibal’s DNA. Using stretch silk, known for both its quality and durability, the brand’s founder, Dea Kudibal, draws inspiration from ethnic and vintage patterns to create dreamy collections of hand detailed pieces. At Scoop x Pure, Dea Kudibal will be showing the AW22, ‘Highland Treasures’, a collection inspired by beautiful wild nature, hideaway barren landscapes and mossy hillsides, offering a mixture of dusky and bright tones, floral patterns, bright bouquet and lush leaves prints across the collection.

 

Visit www.scoop-international.com and www.purelondon.com for more information, or register at https://scoop-international.com/Page/visitor-registration

 

Scoop has a new Instagram channel, please follow it at scoop.london.show or visit https://www.instagram.com/scoop.london.show/

 

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