SKECHERS AND ARTIST JAMES GOLDCROWN COLLABORATE ON NEW COLLECTION

Skechers x JGoldcrown Collab Features Iconic Love Wall Designs on a Range of Footwear for Women and Girls as well as Apparel for Women and Girls.

MANHATTAN BEACH, CA—January 25, 2021—Get ready to feel the love. Launching in time for Valentine’s Day, internationally renowned muralist James Goldcrown brings his iconic Love Wall heart designs to the Skechers x JGoldcrown global collaboration. The artist’s colourful and inspiring prints will
be featured on a range of lifestyle products for women and girls—with the initial launch including Skechers Uno fashion sneakers, 90s retro Skechers Roadies sneakers, and BOBS fromSkechers canvas slip-ons and sandals.

“Skechers gave me a lot of creative freedom when we were developing this footwear and apparel collection featuring the signature hearts from my Love Walls,” said Goldcrown. “We started on canvas originally, and then digitized the art to move it around the shoe for the perfect look. I think it’s a great time for this collaboration with everything that is going on in the world.

Something as simple as a heart can really touch people—so hopefully we will spread some love.” Born in West London, James Goldcrown is a self-taught muralist, artist and photographer now based in New York and Los Angeles. Goldcrown broke into the fashion photography world at age 17 and seven years later found himself in Africa filming the documentary To Die No More about the AIDS/HIV epidemic. He eventually found new inspiration from his street art roots and the internationally recognized Love Wall premiered at Miami Basel in 2015. His instagrammable murals have achieved cult status with 50K+ #Lovewall public hashtags. Goldcrown works with brands in the lifestyle, restaurant, beauty and fashion industries with his iconic design appearing in cities around the world.

Initial styles in the Skechers x JGoldcrown collection for women and girls will be available in the UK on the 11 th February 2021 at Skechers.co.uk, The apparel collection will launch later, and the collaboration will expand with more designs—including styles from the Women’s Performance and Women’s Sport and Foamies divisions—arriving in the spring and fall.

For an inside look video at James Goldcrown’s inspiration behind his iconic Love Wall hearts and the Skechers capsule, visit here.