STEP2WO TO OPEN ITS FIRST MONO-BRAND CONCESSION IN SELFRIDGES OXFORD STREET

Step2wo, the children’s fashion footwear brand, is delighted to announce theopening of its first mono-brand Step2wo concession in Selfridges Oxford Street on 1 August 2015.
The 500 sq. ft. concession will stock Step2wo footwear from first walkers to pre-teen styles ranging from casual and everyday shoes to party and school shoes. “We are very excited about the Selfridges concession,” commented Nick and Lulu Rayne, Step2wo’s founders. “We are confident that Selfridges’ customers will react positively to the launch of the first
mono-brand Step2wo concession and we believe that the collection fills a gap in the market forstylish parents looking for fashionable high quality shoes for their children.”
Step2wo is a high fashion British children’s shoe brand, which was created by Nick and Lulu Rayne, who are part of the renowned British shoe-making ‘Rayne’ family spanning four generations. In keeping with its luxury appeal, Step2wo places a strong emphasis on both design and quality by
using some of the finest materials available across a wide range of price points.
Step2wo operates concessions in Harvey Nichols in London, Leeds and Edinburgh and Brown Thomas in Dublin and Cork. There is also a licensed department in Harvey Nichols Hong Kong.
Step2wo’s children’s footwear is available at wholesale throughout the UK and through the Step2wo website www.step2wo.com and can also be found in high quality retailers worldwide including Moscow, Singapore and Baku.

For more information or to arrange an interview with Nick and Lulu please contact Shosh at Fuse Communications on 020 7586 9494 / shosh@fusecommunications.co.uk

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