TAMARIS ON COURSE FOR SUCCESS IN FRANCE

Tamaris is performing well and achieving steady growth both on the domestic and international market. The well-known shoe brand now has 300 international stores, 46 of which are in France. To promote their ongoing successful collaboration, Tamaris invited its French system partners to join a two-day workshop in Detmold, where it updated them on the latest developments.

The content of this multi-day workshop included a focus on optimisation and innovation processes. In addition to discussing increasing revenues, topics also included the 2020 spring/summer collection and the wide range of franchises. This is how Tamaris is gradually achieving its goal of being recognised as an integrated, all-embracing fashion brand. Tamaris is performing well and staying true to its values while constantly reinventing itself: this is the key to generating increased revenues for the brand, while other brands fall back and incur losses.

The Tamaris system partnerships offer a unique franchise model that is set up superbly for the future and combines both online and offline business areas. Together we can work hand in hand to pioneer an approach that will continue to strengthen the brand while focusing more closely on customer needs and wishes. Commitment from each individual and the Tamaris system partnerships will be critical for the brand‘s future success. With top locations in Paris, Marseille and Lyon, Tamaris is in an unmatched position.

Jens Beining, CEO of Wortmann Schuh-Holding KG, is also happy: “In recent years there has been an appreciable change to our customers‘ requirements. I regard the future with great optimism because we have such capable partners working alongside us and we have promoted many pioneering omnichannel areas. Our company‘s global know-how combined with our partners‘ local expertise – that‘s the key to our system partnership success story.“